Coke's new rap.

Shawn Carter, more widely known as rapper Jay-Z, is the man behind the new design for Coca-Cola Cherry.

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The hip-hop entrepeneur has worked on other projects including his record label: Roc-A-Fella, GM vehicles, Budweiser Select and Rocawear apparel.

Apparently, he has a reputation for bringing flavor to his side projects. As for me, the new style is cool but sometimes I feel that it confuses people. By the text reading as: Coca-Cola Cherry, people might assume that it is Coke Zero or similar to Diet Coke.

I've also noticed the deeper colors for the new design. Instead of the usual red and black, there is white across hints of magenta.

It's cool to see how Coca-Cola has evolved throughout the years. A classic remains timeless even with changes. Let's take a look of some of the styles over time of the signature line. There have been cocaine, lime, cherry, vanilla, black cherry vanilla, blak and other limited edition fusions.